How did you attract/address your audience?
Although difficult to target men with a film called Lily and only female characters (there would be more male characters later in the film - as policemen and walkers), we are still going to target 17-25 year old males. The content of our opening sequence should hopefully attract our target audience as it suggests that the rest of the film will be full of suspense, mystery and drama, and leave them on the edge of their seats.
I asked my family to write down 5 words that they thought of when watching our opening sequence, this is a Wordle image showing the words that they thought of.
It may be quite difficult to attract the right audience because our opening sequence suggests a female dominated film which means that our target audience of males might not be able to empathise with the characters. However, it may be more appealing to a male audience because of the female domination, so it could go either way, which is why we did the following survey, asking 8 males aged 16/17.
This survey shows that 75% of the viewers of our opening sequence would go and watch it in the film, for a variety of reasons. This tells us that although we have made a female dominated film, males still want to watch it. Post-Production Audience Profile
This is Chris. He is 19 years old and is self-employed. He runs two different companies full time but still has time to take his girlfriend to the cinema at least once a week. They both enjoy watching a variety of film genres including action, drama and comedy, but their favourite is Thriller films. Recently, he took his girlfriend to see Starred Up (2014), a thriller film about a violent young offender who is transferred to an adult prison where he finally meets his match - his father.
Chris and his girlfriend both agree that the best films are the ones that can make you laugh, cry, sweat, and sit on the edge of your seat all in the space of the 90 minute length of the film.
Because Chris is self employed, he has a high disposable income to spend on going to the cinema, buying DVDs and he has also subscribed to Empire Online on his iPad. He is passionate about film and all of his friends go to him to ask his opinion on the latest films, because they know he's probably already seen it and can save them the cost of the cinema ticket if he doesn't think a film is worth seeing!
This is a Wordle image of Chris's favourite films, and noticeably they all have conventions of Thriller films.
After finishing our project, I asked Chris his opinion on our film.
"This looks really good, if I saw this advertised in the cinema or something I would definitely go and watch it. I particularly like the sound effects, especially the motif for Lily. The part where one character runs into a tree and then it swaps to another character running away from the tree is amazing editing. This two minute clip definitely appeals to me and has intrigued me already into who the surviving girl is and how the story would play out in the rest of the film. I did notice that there is only female characters in this opening, and although this makes me question the different roles of the characters (can one be dominant over the others?) it's a really interesting choice of casting. I like the part at the end of the clip with the radio montage telling us the background of why Lily is in the woods in the first place, but still leaves me wondering who abducted her from her parents and where that character is, and also why this person has taken Lily and is now getting Lily to take these three girls one by one. This is fantastically put together and the contrast between the happy scenes and the darker scenes in the opening sequence really emphasise how quickly these girls lives change when they meet Lily. I would definitely pay to watch this in the cinema, it has really captured my attention and I wish it was a real film to watch the entire thing!"
I then asked Sam, 21 to watch our film and comment on it.
"The sound effects used are really good, the music box sound is very creepy and at one point made the hair on my arms stand up. The screams are recorded really well too, it makes you feel scared on behalf of the characters who are running away in the woods. There's a great variety of shots in the sequence as well, I particularly like the one with the foot snapping the twig, and also the bit where the camera is on the ground and somebody runs past but all you can see is their legs so you don't know who it is that's running. If I saw this advertised I would definitely go and watch it in the cinema."
James, 18 also commented:
"This is great! The camera shots used are really awesome, there's such a variety and there's some really powerful ones. I love the bit where Ida (I think it's her) turns around to see Lily's silhouette standing behind her. The orange glow around her head makes her look like an angel, juxtaposing to the fact that she's the bad girl. The sound effects are really good, the thunder when they're running through the woods emphasises the terror that they are feeling and the distress of the situation they're in. The radio montage at the end is really good, it reminds me of the bit in Shaun of The Dead where they have the news on the television in the background, subtly explaining the story that the main characters are unaware of."
We also had a lot of comments on Facebook, as shown in the screenshots below.
This shows us that our target audience (male 17-25) would be interested in watching our film if it was distributed. Chris and Sam were attracted to our film because of the motif of the music box sound for Lily, and also our editing technique of merging both Ida and Keira when they were running near the tree. This was also liked by Anne-Marie, 41. Chris was also attracted to our film through the story line and he also questioned the roles of our characters, showing a keen interest in our film. Rosie, 17, also liked the story line, commenting, "I liked that from this trailer, the viewer could understand what the film is going to be about, but it doesn't give anything away at the same time." The radio montage sound effect also attracted Chris, James and Amy, 14, to our film, with James comparing this effect with one used in Shaun of The Dead. The contrast between happy and scary scenes also attracted James, Chris and Simon, 18, to the film. Everyone who commented said that they would watch our film in the cinema if it was a real film, showing that we have successfully appealed to them.
I then asked Sam, 21 to watch our film and comment on it.
"The sound effects used are really good, the music box sound is very creepy and at one point made the hair on my arms stand up. The screams are recorded really well too, it makes you feel scared on behalf of the characters who are running away in the woods. There's a great variety of shots in the sequence as well, I particularly like the one with the foot snapping the twig, and also the bit where the camera is on the ground and somebody runs past but all you can see is their legs so you don't know who it is that's running. If I saw this advertised I would definitely go and watch it in the cinema."
James, 18 also commented:
"This is great! The camera shots used are really awesome, there's such a variety and there's some really powerful ones. I love the bit where Ida (I think it's her) turns around to see Lily's silhouette standing behind her. The orange glow around her head makes her look like an angel, juxtaposing to the fact that she's the bad girl. The sound effects are really good, the thunder when they're running through the woods emphasises the terror that they are feeling and the distress of the situation they're in. The radio montage at the end is really good, it reminds me of the bit in Shaun of The Dead where they have the news on the television in the background, subtly explaining the story that the main characters are unaware of."
We also had a lot of comments on Facebook, as shown in the screenshots below.
This shows us that our target audience (male 17-25) would be interested in watching our film if it was distributed. Chris and Sam were attracted to our film because of the motif of the music box sound for Lily, and also our editing technique of merging both Ida and Keira when they were running near the tree. This was also liked by Anne-Marie, 41. Chris was also attracted to our film through the story line and he also questioned the roles of our characters, showing a keen interest in our film. Rosie, 17, also liked the story line, commenting, "I liked that from this trailer, the viewer could understand what the film is going to be about, but it doesn't give anything away at the same time." The radio montage sound effect also attracted Chris, James and Amy, 14, to our film, with James comparing this effect with one used in Shaun of The Dead. The contrast between happy and scary scenes also attracted James, Chris and Simon, 18, to the film. Everyone who commented said that they would watch our film in the cinema if it was a real film, showing that we have successfully appealed to them.
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